Wednesday, November 27, 2019

Vandy Religion Essay Essays - Biblical People In Islam,

Vandy Religion Essay I have been around religion all my life, but only recently has it become important to me. I find this ironic, because I recently transferred to a public DODDS school from a small, private Catholic school. Only after I was removed from the Catholic school environment did I begin to see what religion really is. I came to the Catholic school system in Leavenworth, Kansas in the fifth grade. Before that time, I was na?ve; I barely knew any swear words and all I knew about sex was that I was interested in cute boys. Ironically, it was this time, all through and every year after fifth grade that I was subjected to and learned vulgarity. By the time I was a sophomore, I was so familiar with all of the four-letter words that I swore casually with my friends when we would discuss sex or gossip about other students. I picked up every slang word for every body part and knew every sexual innuendo there was to know, all during the six years I attended Catholic school. Even though we were not very good examples of church-going youngsters, my friends and I regularly went to Youth Group meetings. I never really listened to what the speaker was saying or to what I was singing, I just went to socialize with my friends. When we moved to Okinawa, I immediately wanted to make friends with the popular crowd, but my mother forced me to go to Youth Group. I only knew one person there, but I met another girl, who introduced me to her group of friends, the exact crowd I wanted to meet. We went out a couple of times, but after a few weeks at school, they decided I was not cool enough and dropped me from their group. I was crushed. However, since I was new, I had met other new people, who I brought to the Youth Group so I would not be alone. Soon I met other people at the Youth Group and began to get more involved with that crowd. They did not reject me because of my appearance or because I sometimes said stupid things, but accepted me for who I was and welcomed me into their group. I could not fathom that kind of acceptance at the time. My friends from Catholic school would never let someone else into our group without scrutinizing him/her first. I continued to attend Youth Group every Sunday to see my friends, not to hear about God. I still did not think about what I sang and I simply tuned out the Jesus talks. As the year went on, my friends from the Youth Group began to talk to me about God, mostly saying how he had helped them in their lives, but sometimes directly asking me how I felt about Him. I always hated it when they would start with the Jesus talk, because I was purely scientific. I had chosen to pursue a career in the medical field years before, and ever since, science had been the focus of my life. Also, I had learned from my friends in Catholic school that it was never cool to talk about Jesus. I tolerated the religious part of our friendship because the social part was so good for me. I never smoked or drank, and these people would never pressure me to do anything of the sort, since they were so in tune with the Lord. These were the first people who agreed with me when I would say that a good time can be had w ithout alcohol or cigarettes. Not even my Catholic school friends believed that. I went out every weekend with my friends and had a blast. We would go out Friday, Saturday, and on Sunday would end up back at Youth Group. After a few months of regularly attending Youth Group, I began to listen to what the leaders spoke to us about, but I still did not buy most of it. These people were not Catholic, they were mostly Protestant, Lutheran, Baptist, and other Christian denominations. Ideas such as being saved, and ministering to others seemed radical and unnecessary to me.

Sunday, November 24, 2019

Marketing Plans for Schools

Marketing Plans for Schools Many private institutions are finding that they need to engage in strong marketing tactics to thrive in todays increasingly competitive market. That means more schools than ever are developing marketing plans to guide them, and for schools who dont already have strong strategies in place, it can be overwhelming to get started. Here are some tips to help you get on the right track.   Why Do I Need a Marketing Plan? Marketing plans are the roadmap to success for your office. They keep you on track so you can navigate your way through the year, and ideally next several years, without getting side-tracked. It helps remind you, and your community, of your end goals and how you’re going to get there, reducing the number of detours along the way. This is especially important for your admission office in recruiting students and for your development office in building alumni relationships and soliciting donations.   These guides help you set a plan by streamlining what you do and why you’re doing it. The why is a crucial part of your marketing, as it explains the reasoning for your actions. Validating important decisions with this â€Å"why† component is important for gaining support for the plan and ensuring that you continue to move forward with positive progress.   It’s so easy to find great inspiration at any time. But, even the greatest of ideas can derail your progress if they dont align with the messaging, goals and themes that you have for the year. Your marketing plan is what helps you reason with individuals who get excited about new ideas and remind them of the clear plan that was agreed upon going into the year. However, it’s important to still keep track of this great inspiration for future projects and plans! What Should My Marketing Plan Look Like? Do a quick Google search for marketing plan examples  and you get around 12 million results. Try another search, this time for marketing plans for schools  and you will find about 30 million results. Good luck sorting through all of those! It can be daunting to even consider creating a marketing plan, especially if you’re not sure what to do. They can be time-consuming and confusing. Jump down a bit to see recommendations for a shorter version of a marketing plan, but first, a formal marketing plan tends to be outlined as follows: Executive SummaryThe MissionDifferentiators/Value PropositionInstitutional VisionTarget AudienceSituation AnalysisInstitution, Customer, Competitor, Collaborator, ClimateSWOT (Strengths, Weaknesses, Opportunities, Threats) AnalysisMarketing SegmentationSegment 1: Descriptions, sales reports, goals and outcomes, product usage, resource requirements, outreach plan, pricingSegment 2: Descriptions, sales reports, goals and outcomes, product usage, resource requirements, outreach plan, pricingSelected Marketing Strategies (Action Items)Why these strategies were chosen, including product, price, place, promotion, and  how they will be completed. Discuss decision variables: brand, quality, scope, warranty, packaging, price, discounts, bundling, payment terms, distribution challenges, logistics, motivating the channel, advertising, PR, budget, projected results.Alternative Marketing StrategiesThe strategies you aren’t planning to use, but were consideredShort Long Term ProjectionsG oals outcomes: The immediate effects of the proposed strategies, expected long-term results, and special actions required to achieve them. Analysis Strategies (How will you assess success)AppendixCalculations and data used to support the information above, reports from previous yearsIndustry reports and marketplace projections Its exhausted just reading that. It’s a lot of work to complete all these steps, and it often feels like the more time you spend on a marketing plan, the less you use it. You might try to get around this by finding another plan to work off of, but surprisingly, you probably never can find one that fits your needs. Why is that?   That’s because no two companies are the same, no two schools are the same; they all have different goals and needs. That’s why  the same marketing plan structure will not work for every school or company. Every organization needs something that works best for them, whatever it may be. Some experts believe that a marketing plan doesn’t have to follow an exact template or structure. So, you might want to change your perception of a marketing plan: forget about what you think it should be, and think about what you need it to be. What you  DO NOT need  out of your marketing plan: A long, complex, formal plan that addresses every problem that has ever surfaced at your school.A document that takes so long to create that you never finish it.A document that is so complex that its not a useful tool.Analysis for the sake of analysis What you  DO need  out of your marketing plan: Specific and realistic problems to solve.Achievable goals.An easily executable roadmap.Potential challenges and solutions.A way to track success. How do you develop a marketing plan? The first thing is to determine the institutional goals that are tasked to the marketing department. You can pull from a strategic plan or a marketing analysis to give you guidance.   Lets say your school needs to Improve Marketplace Position. How would you do this? Chances are, youll want to ensure that you have cohesive branding and messaging, and make sure that the entire school is in support of that messaging. Then, you will create focused publications and digital presence in support of that branding and messaging. You might find a more specific goal of increasing annual fund dollars for the development office, which is one way that the marketing office can be called upon to assist. Using these institutional goals, you can outline the various projects, goals, and action items for each department. It looks something like this for a fundraising example: CLIENT: Development OfficePROJECT: Annual FundGOALS: (3-4 main objectives for the year)Increase participation overall (# of donors)Increase donations (dollars raised)Increase online donations (dollars raised via online giving forms)Reconnect with alumniACTION ITEMS: (2-4 marketing methods to achieve the goals)Create a branded annual fund marketing programOverall MessagingDigital Strategy: Email marketing, giving form improvements, and social media outreachPrint Strategy: annual appeals, postcards, brochuresTalking Points: language that development officers can use to promote continuity of messaging. Lets look at an admission example now: CLIENT: Admission OfficePROJECT: Recruiting - increase inquiriesGOALS:Improve online user experience (make things easier to find)Increase the  number of new qualified leadsGenerate a new, expanded target audience (long-range goal)ACTION ITEMS:Redesign WebsiteEmail marketing strategySEO campaignInbound marketing strategy   Developing these mini-outlines helps you prioritize your goals and objectives for the year. It helps you keep your focus on the things that you can realistically accomplish in a given time period, and, as you saw in the admission goals, look at those goals that need more time to complete but need to get started now. You might actually have seven or eight goals for each department, but youll never get anything accomplished if you try to tackle everything at once. Pick the two-to-four things that either need the most urgent attention or will have the greatest impact on your outcomes. Just make sure you can realistically address the items in your given timeframe, which is often one academic year. Making these priorities is also helpful when you get those requests for small projects from departments other than your top clients. It gives you validity when you say, we cant accommodate this project right now, and explain why. It doesnt mean everyone will be happy with your response, but it helps you make it possible for them to understand your reasoning.   How will you carry out your marketing plan? The next step is to start thinking about the tools you have at your disposal and how youll use them. Think about marketing like giving someone a gift. The gift is the outcome of the marketing strategy: achieving your goals is the gift.The box is the tools youll use to carry out your strategy: email, social media, print, etc.The wrapping paper and bow is the concept youll use: the message and design Annual Fund Marketing Plan Case Study This is where you get to start having some fun. Brainstorm some ideas for how to tell your story. Check out this article on the Annual Fund Marketing Program created at Cheshire Academy that we called, One Word. One Gift. The strategy involved reconnecting with alumni by asking them to pick one word to describe their Cheshire Academy experience and then make one gift to the annual fund in honor of that word. It was such a success that the program helped us not only reach our goals  but also exceed them. The One Word. One Gift.  program even won two awards: the silver award for Annual Giving Programs in the CASE Excellence Awards for District I and another silver award in the 2016 CASE Circle of Excellence for Annual Giving Programs. For each of your clients (as we outlined above), you want to clearly illustrate your timeline, concept, and tools that you will use. The more you can explain why youre doing what youre doing, the better. Lets look at what this might look like for the Academys Development Annual Fund project: CONCEPT:  This branded Annual Fund endeavor combines print marketing with email, digital, and social media marketing, as well as development outreach to reconnect with current and past constituents. Designed to engage constituents in a two-part interaction with the school, this endeavor asks donors to remember what they love about Cheshire Academy by choosing one word to represent their experiences and to then make one gift to the annual fund in honor of that word. A particular emphasis will be made on encouraging online donations. A lot of hard work goes into developing these plans, which are unique to each institution. Guidelines are awesome to share, but your details are yours. That said, let me share a little more of my details than most ... The first thing I do is make sure I understand the institutional goals tasked to marketingI also make sure that I clearly outline and understand the institutional goals related to marketing. Meaning, I may not be the department directly charged with these, but my team and I will support them and work closely with them.I make sure I know which departments and goals are the highest marketing priorities for the year. Its helpful to have support from your head of school and other departments to agree with these determinations of priorities. Ive seen some schools go so far as to have signed contracts with key stakeholders to guarantee adherence to the priorities and directions.Then I work to outline  my timeline, concept, and tools for each of my top department priorities. This is important to avoid scope creep, getting off track from your intended projects. This is your reality check when people start getting lots of great ideas that may not align with the overall strategies. Not every great idea can be used at once, and its ok to say no to even the most amazing idea; just make sure you save it for later use. This is where you break down what youre doing, when, and through which channels.   I always make sure that I clearly explain why Ive developed the timeline and concept. Heres a glimpse into the print marketing strategy for my annual fund.  Share the complementary efforts youre planning to do, also. Some of these marketing initiatives dont need to be spelled out step by step, but a quick explanation of why can go a long way.Share your indicators of success for the aspects of your project. We knew we would assess the Annual Fund using these four quantitative factors.  Evaluate your success. After the first year of our annual fund marketing program, we assessed what worked well and what did not. It helped us look at our work and celebrate the things we nailed and figure out how to improve in other areas.

Thursday, November 21, 2019

Marriage Equality Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Marriage Equality - Research Paper Example nterparts of a Christian Religion (The Seventh-Day Adventist and the Roman Catholic) based on their opinions and insights about marriage equality that the LGBT people take as their major concern. The theological views of the two specific religions of Christianity would be explored. Therefore, the study could find out who among the religious groups have brought changes and decisions for the marriage equality bringing along the reputation of Christianism. It has been emphasized in the church manual of the Seventh - day Adventist religion that the couples for marriage should be heterosexual partners (Seventh-Day Adventist, 2005). According to Cook (2012), the Seventh-Day Adventist is opposed to same-sex marriage. This is also relative to their views that majority of the people to lesbians, gays, bisexual, and transgenders (LGBT) are mostly perceived as anti-Christ or atheist (Cook, 2012). Therefore, it could be that this kind of perception made the adventist church to totally block the LGBT with their rights to marry their same-sex partners. Moreover, the constricted faith of the Seventh-day Adventist church to their sacred scriptures made them to forbid the modern issue to agree the terms for marriage equality. The Seventh-day Adventists claim that people are the apples in the eye of God, a supernatural being with an omnipresent soul (â€Å"Stances of Faiths on LGBT Issues†, 2012). Therefore, every individual is essential to God wherein every person would be bestowed with the fresh and spirit of God that is considered as holy. Human bodys flesh and soul must be filled with the sacredness of the Holy Spirit. The Holy Spirit enlivens every being, and it is the duty of a man to take good care of his body and soul for an everlasting life. A man and a woman must make a righteous deed of taking how his body must be holy because the Adventists or any living Christian believe that the body is a temple of God. They also believe that a man and a woman is created in the